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The Summer of Property Love

Despite the pandemic, Home Hunts sold more luxury properties in France than ever before


This year, after a booming 2020, Home Hunts experienced its busiest summer since launching in 2005.


In a year where demand has outstripped supply, the entire French property market has reached record sales levels with 1,130,000 transactions made in twelve months to the end of May 2021. For Home Hunts, so far in 2021, sales are up 40% on 2019.


It was in March 2021 that the market began to take off again. Travel restrictions for EU member states began to lift and so Home Hunts welcomed an influx of German, Dutch, Belgian, Swiss and Scandinavian clients.


“For the first time in Home Hunts’ history we’ve had more German buyers than British,” says Tim Swannie, Director of Home Hunts, adding that this situation is now evolving again. “Since August Brits have been allowed to travel more freely so we’ve seen an increase in British buyers over the last two to three months.”



Virtual viewings become the norm


Despite the difficulties surrounding travel during the pandemic, determined buyers still found a way to purchase properties, which led to virtual viewings becoming a relatively normal part of the property search and buying process. “Virtual visits became huge,” says Tim. “Many clients have purchased properties as a result of online viewings, which was practically unheard of before the pandemic.”


Since travel restrictions were lifted, the number of visiting clients has not yet reached pre-pandemic levels, although property sales have still increased. “This is because the buyers who have made the journey have been more focused and determined to buy, so we’ve still been able to sell more properties,” says Tim.

Price increases higher in country than city

Another major trend emerging over the last 18 months is the demand for rural properties over city dwellings. Not only did people decide they wanted more space and fresh air, after lockdowns and restrictions, but for many increased remote working made a hybrid home/office lifestyle feasible for the first time.


A recent YouGov poll found that 70% of people surveyed said they would never return to offices at the same rate as before the pandemic.


In the property market, this development has been reflected in the prices, as, according to Meilleurs Agents, rural property prices are up 6.4% and seaside homes have risen by 12.3% this year compared to 4.6% in 2020.


By comparison, properties in Paris have risen just 1.5% whereas prices overall have gone up by 4.9% on average.


Another change has been the lack of wiggle room for clients’ negotiations as one-third of rural properties sell for the asking price now, compared to one-fifth before the pandemic.


Rural homes in demand but city prices still rising

“Rural properties have been in high demand,” confirms Tim. “This includes villages of the Riviera (Mougins, Valbonne and St Paul de Vence, for example), Provence (particularly Var, Luberon and the Alpilles), the Uzès area in Occitanie, as well as Herault (countryside around Montpellier to Narbonne),” he says.


“The Alps have also been in demand, but the most popular locations have been Annecy and the village and towns around Lake Geneva,” he adds. “Dordogne and other parts of South West France are also extremely sought after.”


Continue reading here on Home Hunts' website.

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