Are you ready to grow your business with Piece Boutique?

Content That Means Business

A boutique content agency based in the South of France, we can produce the right words you need to achieve your unique content goals. With a trusted network of content experts, designers, copywriters, journalists and proofreaders, we can scale up or down according to your needs. We were told by a client that we have a "beautiful way with words", so let us exceed your content expectations and take your business forward.

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Who We Are

Committed to helping you engage with your customers

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Piece Boutique was founded by copywriter and journalist Frances Marcellin and she is passionate about creating killer content that helps businesses to thrive. From persuasive advertorials, to shareable blog posts and on-message brochure copy, our content will speak in your voice and engage your customers.


What We Do

Provide you with a bespoke content service

Copywriting is our core skill, but we're also extremely well conntected. If you need a content marketing strategy, SEO expert or a designer for a print product, we will collaborate with our professional network of inconceivably talented freelancers to deliver your project. We are experienced at creating B2C and B2B content across many industries, from real estate to technology and health. Our flair for research and writing means that the sky's the limit. Let us know what you need and we will deliver.

Content Writing Services

We can engage your customers and increase your sales by creating: 

  • Blog Posts

  • Advertorials

  • Web copy

  • Newsletters

  • Custom magazines

  • Company brochures

  • Infographics

  • Case studies

  • eBooks

  • White papers

  • Interviews or Q&As

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A Network of Experts at Your Fingertips

Working with our esteemed network of freelance professionals means we will be able to bring your project to fruition. They say it takes a village to raise a baby, well that's true for your content babies too. Depending on what you need, we can reach out to experts in the following areas: 

  • SEO 

  • Content marketing 

  • PR

  • Design

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A Selection of Projects

Explore What We Can Do

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Home Hunts

Multi-channel content platform

Piece Boutique has been working closely with luxury buyer’s agent Home Hunts for almost ten years. During that time Home Hunts has grown from a fledgling estate agency to one of the leading luxury property specialists in France. They have a multi-channel content platform that we help them to produce to every week. Our work for Home Hunts includes:

Blog posts

DeLux (online brand magazine) articles

Web copy

Brochure copywriting

Inside France (creation and editorial)


Buyers' guides

Press releases

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Knight Frank

New custom magazine

Knight Frank is the biggest privately-owned property agency in the world, so when the company asked us to produce the content for their new magazine French Riviera View, we were only too happy to oblige. We collaborated with their designer to produce a full-colour, 52-page magazine. Our work on this project included:








The Connexion

Advertorial marketing

We supplied The Connexion, France’s only national English-language newspaper, with around 30 advertorials each month over a three-year period. For expats living in France, small businesses are their life blood. Being self-employed is how they survive in a country where the language barrier often prevents them taking company positions. We provided all the design and content required for each advertorial. The work involved:



Client liaison



Page layout (InDesign)




Product awareness campaign

Delair has grown from a small drone company to a world leading commercial UAV and asset management company in just seven years. They have a smart expansion strategy - including savvy market acquisitions and a partnership with Intel - and they know that powerful content makes a difference. As a French startup they need English content that persuades their buyers to choose Delair over their competitors. We worked with Delair's marketing team on a series of articles that explained how their customers' ROI could be increased through investment in Delair's commercial drone solutions. Our work included:







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