A boutique approach to content, illustration
and impact.
Content That Means Business
At Piece Boutique we craft the right words and visuals to achieve your unique content goals. With a trusted network of content experts, designers, copywriters, journalists,, illustrators and proofreaders, we can scale up or down according to your needs.
We were told by a client that we have a "beautiful way with words", so let us exceed your content expectations and take your business forward.
Who We Are
Focused on increasing customers, reach, and revenue for our clients
Piece Boutique was founded by freelance journalist and illustrator Frances Marcellin, who specialises in creating high-impact content that helps businesses grow.
From persuasive advertorials to must-read newsletters and beautifully crafted brochure copy, she ensures every piece of work is strategic, on-brand, and designed to perform.
​
The result? Content that strengthens your brand, engages your audience, and fills your funnel with the right customers.
What We Do
Words are at the heart of what we do. We create strategic, high-quality content that drives visibility, engagement, and revenue. Alongside our core expertise, we’re deeply knowledgeable about – and well connected with trusted specialists in – content marketing, copywriting, SEO strategy, immersive brand storytelling, illustration and design.
​
We have extensive experience producing results-driven B2C and B2B content across a wide range of sectors, including health and wellness, finance, travel and real estate. From SEO-optimised web copy and editorial storytelling to branded campaigns and visual content, we know how to speak to audiences that convert.
​
Our work is focused on one thing: turning powerful content into measurable business growth.
​
Let’s talk about your vision – get into the nitty-gritty – and create content that fuels your brand and your revenue.
Content Writing Services
We can engage your customers and increase your sales by creating:
-
Blog posts
-
Advertorials
-
Web copy
-
Newsletters
-
Custom magazines
-
Company brochures
-
Case studies
-
Interviews or Q&As
A Network of Experts at Your Fingertips
We can build a dream team by reaching out to experts in the following areas:
-
SEO
-
Content strategy
-
AI
-
PR
-
Design
-
Animation
-
Social Media
-
Video creation
A Selection of Projects
Home Hunts
Multi-channel content platform
Piece Boutique has been working closely with luxury buyer’s agent Home Hunts for over ten years. During that time Home Hunts has grown from a fledgling estate agency to one of the leading luxury property specialists in France. They have a multi-channel content platform that we help them to produce to every week. Our work for Home Hunts includes:
DeLux (online brand magazine) articles
Brochure copywriting
Inside France (creation and editorial)
Press releases
​
Knight Frank
Custom magazine
Knight Frank is the biggest privately-owned property agency in the world, so when the company asked us to produce the content for their magazine French Riviera View, we were only too happy to oblige. We collaborated with their designer to produce a full-colour, 52-page magazine. Our work on this project included:
Interviews
Research
Copywriting
Editing
Fact-checking
Proofreading
The Connexion
Advertorial marketing
We supplied The Connexion, France’s only national English-language newspaper, with around 30 advertorials each month over a three-year period. For expats living in France, small businesses are their life blood. Being self-employed is how they survive in a country where the language barrier often prevents them taking company positions. We provided all the design and content required for each advertorial. The work involved:
Interviewing
Writing
Client liaison
Research
Fact-checking
Page layout (InDesign)
Proofreading.
​
Delair
Product awareness campaign
Delair has grown from a small drone company to a world leading commercial UAV and asset management company. They have a smart expansion strategy - including savvy market acquisitions and a partnership with Intel - and they know that powerful content makes a difference. As a French startup they need English content that persuades their buyers to choose Delair over their competitors. We worked with Delair's marketing team on a series of articles that explained how their customers' ROI could be increased through investment in Delair's commercial drone solutions. Our work included:
Interviews
Research
Writing
Editing
Proofreading